Conversions are not just made through Landing Pages!

This is how Entrepreneur defines what a Marketing campaign is! And it is with this in mind that we want to tell you what you should do with your Marketing campaigns.



More than capturing leads through Landing Pages, you must maintain a segmented relationship with these leads. Always try to create different groups of potential customers and communicate with them via email or SMS.







What is the intention?



In short, capture leads with Landing Pages, convert on page seo service them into customers, and create a flow of emails/SMS for those who didn't convert.



Try to “warm up” the leads that are still in the funnel, create attractive content about your brand, showcase your company, share news, highlight your professionals, client case studies , videos, among others. When you have a flash campaign, the leads will be “warmer” to convert and the conversion cost will be lower.







How should you do this?



Newsletters are one of the most effective ways to spread information about your company and what you have to offer. Again, try to differentiate your leads and send different content to each group.



SMS messages are great for communicating flash campaigns. See the example below of the number of active users (in real time) that one of our clients had with an SMS campaign.









Try to use more than one way to recapture the leads you have in lost business or follow-up and only then close your marketing campaign.